Marcolin is a historic brand in the international eyewear scene. The company based in Longarone (BL), is responsible for designing, manufacturing and distributing eyewear products. Listed as one of the world’s leading companies in the sector, Marcolin distinguishes itself among operators for the high quality of products, stylistic skills and construction skills, attention to detail and prestigious distribution.
In 2016, the Marcolin Group sold around 13.5 million eyeglasses worldwide, achieving a turnover of around 442 million euro thanks to the work of its 1,773 employees, plus a capillary network of independent agents.
The recent integration of the American distribution company for Viva eyewear, thanks to product and market complementarity with the Marcolin Group, has given rise to an eyewear entity with a strong global presence, in terms of brand portfolio, product portfolio and geographical presence on the outlet markets.
Today Marcolin is strong of a portfolio of 26 licensed brands in the Luxury and Diffusion segments, in the “vista” and “sole” segments. It is positioned in the Luxury segment with some of the most important brands, including Tom Ford, Tod’s, Balenciaga, Roberto Cavalli, Montblanc, Zegna, Pucci and the more recent Moncler and Omega, and in the Diffusion brand with Diesel, DSquared2, Guess, Guess by Marciano, Gant, Harley Davidson, Just Cavalli, Swarovski, Timberland, Cover Girl, Kenneth Cole New York, as well as other brands dedicated specifically to the US market. Among the brands owned are WEB and the historian Marcolin.
From the point of view of geographical distribution, the Group has a presence in all the main countries of the world through its direct branches, or with partnership agreements (joint-ventures), or exclusive distribution with important players in the sector.
Marcolin, ahead of the competition, and with considerable foresight, decided to implement the planning of his own production.
The goals of Marcolin, many and varied, had impacts on departments and even very different aspects.
Characteristic of the project was the management of a large number of employees as well as the need to keep the various departments balanced.
Another aspect to be taken into account was the high variability of the production mix.
To these were added the creation of a good control and vision system of the business able to provide visibility beyond the year, in order to make informed decisions in advance, allowing to allocate the budget for the following year.
To meet these challenges, Marcolin decided to use the APS (advanced planning and scheduling of production) solution CyberPlan, chosen in 2001 after a careful software selection.
Marcolin has chosen CyberPlan over 15 years ago, obtaining immediate visibility of the warehouses, reduction of set-up times and perfect management of the production mix. Thanks to CyberPlan Marcolin has also increased visibility on inventory levels by comparing the projected evolution with respect to the target so as to be able to manage production capacities and purchases to be issued. This made it possible to maintain control of raw material levels, despite the considerable and continued growth of the group.
The Cybertec APS solution is also used to plan the production of suppliers, with which it is programmed in full harmony and sharing, implementing relationships in the supply chain and eliminating misunderstandings and potential problems resulting from communication difficulties. The scheduling of the suppliers is thus managed and agreed, as if it were a department within the company.
The developments and adjustments that have taken place over the years, as well as the changes following requests from the company management, have been carried forward by the planning of the production of Marcolin together with the consultants of Cybertec. This teamwork has meant that over the years many specific solutions have been created for Marcolin and that the tool has evolved alongside the company.
In particular, the main results were: