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Trevalli Cooperlat manages dairy product planning with CyberPlan

A tool to manage campaigns and promotions

The Company

Trevalli Cooperlat is a very dynamic and modern second-tier agri-food cooperative company, which in sixty years from the beginning of its activity, has been able to build an innovative business model able to realize a relevant strategic design, positioning itself among the first dairy groups in Italy.
There are 15 member cooperatives in 7 regions, while the main office is in Jesi in the province of Ancona, where the site with the most important production capacity is located and where most of the production is made, with the exception of cheeses. , mozzarella, ricotta and yogurt.
The milk supplied by the associated producers is transformed into the four factories of the Company, to offer the diversification of the product categories in: fresh milk, high quality milk, long-life milk, long-life UHT milk, cream, béchamel, butter, fresh cheeses and aged cheeses.


The Challenge

Trevalli Cooperlat, is today articulated in a system of local companies controlled and coordinated at central level. In the last decade, however, it has pursued competitiveness objectives through commercial, production and distribution synergies.
These development paths included the reinforcement of production planning, previously carried out with software no longer up to the requirements of Trevalli Cooperlat. At a certain point, the heads of the logistics, information systems and supply chains decided to enhance production planning by innovating the tools available.
Following a software selection, CyberPlan emerged as a winner, thanks also to the fact that CyberPlan allows a correct management of promotions, a critical aspect for companies in the food sector.


The solution

In Trevalli Cooperlat, the programming process starts with forecasts that come from demand planning and are evaluated by the sales department“, says Minocchi. “The controlled forecasts are then analyzed by CyberPlan which changes them into plans for the next four weeks.We have outlined campaigns, that is, a monthly scheme, within which are found the so-called recipes.These are repeated cyclically, for production needs and optimization of plants First, the logistics office identifies the recipe, based on the campaign, then the planning department indicates the week in which it intends to produce it, then the logistics completes the recipe by entering the items and releasing the plan. the purchasing department proceeds with the ordering of materials and semi-finished products necessary for the completion of the plan, and every Monday we work on the following week, the production of which is frozen, unless urgencies occur.

The production planning process is particularly important in an agri-food reality like that of Trevalli Cooperlat, as some products are characterized by a strong seasonality, for example the trend in sales of cream is closely linked to that of strawberries, or because the sale of other products is managed through campaigns and promotions.

CyberPlan is used by several offices. In addition to the production planning office, it is also used by the purchasing department and our department, which deals with logistics.

Today we communicate among the various departments also through CyberPlan, which allows us to avoid dialogue by means of sheets and prints, replacing everything with a shared plan. “



Today in Trevalli Cooperlat it is possible to realize and analyze the production plan very quickly, thanks to the CyberPlan graphics. “What struck me in the first place, in fact, was the graphic aspect, especially because I came from the use of a software not so appealing or pleasant. The graphics are particularly useful precisely because it allows a quick understanding of production planning“, says Minocchi.
Moreover, today we are able to manage campaigns and promotions, a fundamental aspect for the sector in which we operate.
Finally, if today there is a strong communication and collaboration between the various departments, this is also thanks to CyberPlan, which has allowed the various departments to dialogue and collaborate in the production plan, all using a single software“.
Trevalli Cooperlat has therefore innovated, optimized and accelerated the entire production planning process, supporting company growth and keeping the competitiveness on the domestic and foreign markets at the top.



Prima c’era molta carta e mancava il colloquio tra reparti, oggi vediamo tutti la stessa cosa.

Roberto Minocchi
Roberto Minocchi
Responsabile della logistica

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